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about us

Will & Way is a team of brand innovation consultants.
We design partnership ecosystems that deliver outstanding, meaningful impact.

We work with courageous leaders in multiple industries and tap into their organization’s will to go further, be better, and contribute to a brighter future.

We bring your social brand to life and pave the way for multi-sector collaboration that unlocks the power of purpose-driven partnerships.

 
 
 
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will + way = IMPACT & OPPORTUNITY

 

a strong will

At the heart of every admired brand is a strong will to create a lasting, meaningful impact in our lives.  An organization that understands its purpose has the inherent will to respond to the needs of its stakeholders.

We help organizations to better shape, express, and activate their social brand with a holistic approach to business, marketing, and corporate social responsibility.

the right way

The way to greater impact involves an inclusive approach to leveraging a partnership ecosystem. Winning partnerships deliver value to all stakeholders, including the communities they reach.

Through unconventional thinking, we connect ideas, people and opportunities in order to solve business and social challenges.

 
 

Insights

 

Latest Article

From surviving to thriving –
How businesses grow by embracing adversity

 
 

Self-disruption. Growth. Partnership Ecosystems.

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our approach

Leaders across sectors encounter challenges and opportunities with social branding and partnership performance.
We leverage these moments to innovate, and to discover and capture new growth potential.

 

Social Branding

Organizations seeking to better understand, define, express and activate their social brand

Sponsorships

Businesses wishing to revamp their partnership platform and optimize its performance

Growth Opportunities

Businesses seeking to seize a market opportunity with an agile, purpose-driven efficient approach

 
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Will

 

Discovery

Outline the potential for greater business and social impact

Opportunities

Explore unforeseen opportunities and validate with data

Ecosystem Design

Design the ideal, integrated partnership ecosystem

 
 

Way

 

Sourcing

Source and onboard the right mix of partners

Concept & Roadmap

Define creative concept and build the activation roadmap

Launch

Facilitate program launch, execution and optimization

 
 

Do you have the will? 
Should we find a way?

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Services

Social Brand Strategy & Innovation
Partnership Ecosystem Design
Partnership Sourcing & Management
Ideation & Storytelling
Activation Roadmap

 
 
 

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founders

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fred turgeon

PARTNERSHIP BUILDER

Business Development
Partnership Management

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mat mCKAY

CREATIVE STRATEGIST

Brand Experience
Partnership Activation

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JERONIMO DE MIGUEL

BRAND STRATEGIST

Business Innovation
Strategic Partnerships